Conocé a la Generación Z
Hace un tiempo ya que a los Millenials, nacidos a partir de 1993, se los conoce como Generación Z. Ellos son la nueva fuerza laboral que comienza a incorporarse al mercado y, justamente por eso, las organizaciones están cada vez más interesadas en conocer e interpretar a estos jóvenes.
¿Cómo es el Gen Z?
Según un estudio reciente el 80% está permanentemente conectado a las redes sociales. Es decir que son usuarios activos de diversas plataformas online, y además es un grupo altamente comprometido no sólo con el consumo sino con la creación de contenidos. Es por eso que más del 25% publica videos producido por ellos mismos.
A continuación te dejamos una breve infografía para que los conozcas mejor. Y si querés saber cómo interpelar a esta nueva generación de colaboradores, ¡no dudes en llamarnos!
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