Hacer foco en las oportunidades para construir marca empleadora
En 2013, el Director de Felicidad Alexander Kjerulf publicó “La hora feliz es de 9 a 5”, un best seller de 12 capítulos que reúne cientos de casos de trabajadores de todos los sectores: industrial, servicios, administración pública y retail. Experiencias concretas a través de las que el autor reflexiona sobre la importancia de la felicidad en el trabajo. Hoy hablaremos sobre este componente clave para la marca empleadora.
En 2013, el Director de Felicidad Alexander Kjerulf publicó “La hora feliz es de 9 a 5”
¿Qué es la felicidad en el trabajo? ¿Qué nos hace felices? ¿Dónde debemos buscar la felicidad? ¿Por qué es importante ser feliz en el trabajo? ¿Quién es responsable de la felicidad en el trabajo? ¿Qué pueden hacer los líderes al respecto? Página a página, Alexander Kjerulf construye su búsqueda a través de nuevos interrogantes y en el camino revela una serie de herramientas para fortalecer la marca empleadora.
Oportunidades para la marca empleadora
Enfocarse en las oportunidades, las fortalezas y las soluciones no significa necesariamente ignorar los problemas, las debilidades y los riesgos. Es una estrategia que sostenida en el tiempo redunda en un clima de trabajo positivo. Y trabajar en un ambiente optimista es una gran motivación para el día a día. Una buena razón para elegir la compañía a la que quiero pertenecer.
Por otro lado, las herramientas para fomentar la felicidad en el trabajo no siempre requieren de una gran inversión. El gran desafío es tomar la decisión de asumir un proyecto desde el enfoque cultural de la comunicación, ya que el objetivo en última instancia tiene que ver con transformar prácticas que naturalizamos a lo largo de los años, así como los valores que ponemos en juego para actuar.
En este sentido, en AB Comunicaciones identificamos las prácticas de reconocimiento de la organización como un método efectivo para hacer que las personas se sientan felices en sus trabajos. Porque sabemos que las marcas empleadoras más fuertes hacen protagonistas a sus colaboradores de los logros de la organización y promueven el sentido de pertenencia a cada paso.
Al servicio de la felicidad, la comunicación se vuelve estratégica. ¿Querés detectar nuevas oportunidades para crear felicidad en tu compañía? ¡Aquí estamos!
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